New Feature Alert

All about that choice.


You asked for it and now it’s here. Your customers can now choose whether they want to enter in a phone number or their email address when making initial contact with you using SYNCRO.  The leads will still be stored in your control panel, but the contact data will default to the number or email that your customer entered. If you are still looking to get both pieces of information for a more complete lead, then please visit the Chat Trigger section in your control panel and choose from one of the pre-written statements or create a custom response. Alternatively, we’ve found being uber responsive will open the doors for all the data you need and even better – more conversions.

Notice how the country flag appears to indicate that the user has entered in the correct country and area code for their location and number to match.


Keep your feature requests coming!

Friday Sillys – Conjugating SYNCRO

SYNCRO can be a verb if you let it .

It’s time to have some fun with SYNCRO and grammatical conjugation on this fine Friday.

There are a lot of company names that have somehow, some way made it into our everyday vocabulary.  The phrase, ‘I Googled it’ is something pretty much everyone can relate to today, however 15 plus years ago that statement would have drawn more blank stares than knowing eyes and affirmations.

As a young tech company, one can only dream that their company’s moniker will attain everyday verb usage status. It’s the kind of notoriety cash strapped startup dreams are made of and it’s worth more joy than any VC cheque in your dwindling bank account.

So today, we’re indulging in a future where people SYNCRO freely and we’ve included our favorite grammatical conjugations for your inspiration.


So we’re asking…have you ever SYNCROed oneself?  Will you be SYNCROing others soon?  Do you have future plans to SYNCRO with your clients?  I’ve been SYNCROing a lot lately. I love it. So do my clients. That’s why I think we should all SYNCRO together. Let’s SYNCRO soon.

How do you deal with the expectations of being available for clients 24/7?

Ever since the introduction of the smartphone (we’re looking at you Apple and Android) we’ve shifted into a hyper on-demand climate. Everyone worries that if they don’t take that one call, or respond to an email or text message instantly that they’ll lose out on precious business to the next person who has no problem stepping away from the family dinner table when duty calls.

It’s a crazy world out there and fast paced is no longer fast enough. Let’s face it, we’ve all become cozy with the idea of getting what we want as soon as internetly possible. This is especially true when you’ve exhausted all of your online researching, perusing, price checking, and due diligence and you finally make the decision to talk to a real live human. As consumers we think, okay I’m ready now, and you Mr.Salesperson better be damn ready for me.

However, what happens more often than not is unexpected frustration for the consumer. Typically most consumers don’t get around to the real, dig into the depths of your browser, kind of online shopping until the late evening hours. This only leaves them with a few options for reaching out and touching someone:

• The dreaded contact form
• The email address that may or may not be accurate
• Live chat that may or may not have an available operator
• Social media
• Text messaging
• Answering service

Let’s look at all of these solutions and figure out which one is best for your business, your clients and more importantly the life you’re trying to live.

netflix-transparencyThe contact form:
The contact form can be a big pain in the ass for everyone. From spam protection verifications that require a degree and 30/20 vision, to the mandatory request of every small detail short of a blood sample, contact forms are crazy out of date and incongruent with how the general population wants to do business these days. To top it all off, contact forms are a one way street. Consumers can hit send all day long on a contact form only to be met with the generic “Thank you for your request. Someone will get back to you within 24 hours.” Are you kidding? Someone? 24 hours? That’s like an entire day to wait for…who again? In today’s day and age you better have a name or alias assigned to your “someone” and if you’re really into keeping your contact form around in its current state then you should probably endeavour to cut that response down by 23 hours at the least. Or you’re right, you’ll totally be losing customers to someone more responsive. Even better, upgrade your form with options. For example, when they click submit give them other options to escalate their request, either by using live chat or even an unpublished number where they can reach you directly.
The outdated email address:
How many of you have set up websites and thought this: I really want to seem bigger than I actually am right now, because you know, one of these days business is really going to take off and I won’t want my personal email address out there, so I’m going to use a generic info@ or support@ or somethingelseIwillnevercheck@? Yeah well that’s likely already caught up with you and you don’t even know it yet. People don’t want to do business with strangers. That’s why they spend so much time researching you, reading about you and essentially online stalking you in the first place. You kind of miss the point when you set up an alias email address, especially when you’re likely to change, add or remove a hardware device from your repertoire, forget to add or forward said alias and then miss all leads that are supposed to direct to it. You’re much better off using your own day to day email address and coming up with a better lead management system.
Live Chat:
Live chat is a great option so long as it also reflects how you handle business offline. If you’re going to use live chat and you’re interested in the scheduling option, then you need live chat that disappears from your site when it’s not available. Misleading your potential clients with the potential of live chat only for them to click and see the hours they’ve decided to engage with you are not congruent with your schedule ups the consumer frustration ante significantly. When you enable scheduling in SYNCRO the chat window will disappear during the hours you are not available. This will force clients to contact you in another manner. If you choose not to enable scheduling and you’re using SYNCRO then you can also rely on your chat triggers to save you when you’re busy binge watching HBO at night. Setting your chat trigger to respond to clients within 60 seconds with a message detailing why you can’t respond and when you will likely respond is usually enough to keep a client at bay. It also gives you peace of mind that your leads are getting some attention while you dig into that season finale. The lead’s contact information will be there for you via text message, email and your admin panel if you want to personally follow up during a snack run to the kitchen.

How will they reach you after hours?

How will they reach you after hours?

Social Media:
Let’s face it we weren’t all built for the rigours of social media. Being connected to social media 24/7 for some is like second nature, and for others it’s a circle of hell that has yet to be classified. Again it’s really important to tell your clients how you use social media in your offline life. If you’re not a regular social enthusiast who awaits every ping and ding signifying a new notification, then you may want to put that out there to your clients before they think to engage you with a direct message (DM) that you’re only going to check twice a year. Add a note to your contact page that explains how you use social media and how and when you prefer to engage with your clients. More importantly how can potential clients reach you (if at all) after “normal” hours?
Answering Service(s):
An answering service is like technology’s definition of a lunch bag let down. There’s nothing worse from a consumer’s perspective to finally reach a real live human only to realize that said human has no information that they want or can use. Answering services have their place and that place is in a service based emergency scenario. Your HVAC is broken and you have no heat in the dead of winter, your house is flooding, or you have a personal emergency that requires an immediate dispatch. Answering services were designed to provide some level of comfort to the caller while taking important contact details in order to send out appropriate teams as soon as possible. Using an answering service for your live chat to “pre-qualify” your online leads or to handle your cell phone calls for sales inquiries is frankly pretty vain. It tells the consumer that you’re too busy to deal with them unless they have been vetted as worthy. It’s very presumptuous and you run the risk of losing great potential leads, considering online consumers don’t want to give away as much information these days due to privacy concerns. If they feel as though they aren’t a priority right from the start they’ll likely snub you before you have a chance to snub them back. Use an answering service with caution and again making a quick note on your contact page informing your potential clients of what they can expect when they call after 5pm will go a long way in the quest for transparency.

How to Generate the SYNCRO Live Chat to Text Message Embed Code

Generating the live chat to text message embed code is as easy as 1-2-3.

When you sign up for a SYNCRO account you will automatically be presented with a step by step set up wizard to guide you through how to install the embed code to enable live chat to text on your website.

However, if you already have an account with us and are looking to manually generate embed code for your website you can also follow these two steps:

1.) Login to your SYNCRO account 

2.) Find and click the ‘Manage Sites’ tab. Click ‘Add New’. From here you will be able to add the website URL where you will be installing SYNCRO and generate the embed code that is required to set up your live chat to text message widget.


3.) If you have any issues with your install please let our team know by either SYNCRO’ing with us or sending over an email to and we’ll be happy to help you get on your way!

Website Live Chat. Does it affect the loading speed of your website?

We’re myth busting around the SYNCRO office today, with a neat little DIY article on website speed and how to benchmark your personal website before and after your SYNCRO install.

We live in an on demand world and waiting for a website to load isn’t part of our instant gratification vocabulary, so obviously why wouldn’t you want your website to be lightning fast?  Unfortunately, there are actually lots of reasons as to why it could be bogged down and more often than not they are things left to the control of your web developer, ISP or server host.

It likely won’t be the addition of a quality application such as SYNCRO or another live website chat solution that would cause the bottleneck to your website load time. We know this because we make a concerted effort to build “good” software and we also test and measure everything we do, because nerds like to know that stuff and we definitely have our fair share of those guys kicking around this office. So how can you take this little test on your own? It’s simple. With the help of Google.

We encourage you to visit Google’s handy little developers page called Page Speed Insights All you’ll need to know is your domain name and how to type and you’ll have the results of your page load time in mere moments.

For anyone who is concerned about website load time and how a tool like SYNCRO might affect how fast your site loads up on both a mobile device and a desktop computer we encourage you to visit Google’s Page Speed Insights page and do a test before SYNCRO is added to your website and then do the exact same test after the embed code has been added. It’s just that simple to find out the truth in your load time woes.

If you don’t want to use your site as a guinea pig, we totally understand (we’re against animal testing too) so we’ve given you an example below.

Take a look and let us know in the comments what kind of results you guys are pulling in.


This is a typical website using SYNCRO to field live chat to text message leads.  Before we put SYNCRO into the website we did a speed test using Google’s developer tools and you can see that the website scores 69/100 on a desktop computer.


And here’s the same website a few moments later with SYNCRO now added into the mix.   The site now scores one point less in the speed test with a 68/100.  As you can see the difference is negligible and it is very unlikely that most humans would notice the difference in speed.

We have also included the same results for the same website but using a mobile. The same results were achieved, with a 59/100 score for the website without SYNCRO and a 58/100 with SYNCRO installed. Again, the install caused a very insignificant difference.


This difference is expected but nothing that is going to significantly reduce the load time on your website.  And that friends, is a very simple DIY speed test you can perform on your website.  I think Martha would be proud. That’s a good thing.