New Feature Alert

All about that choice.

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You asked for it and now it’s here. Your customers can now choose whether they want to enter in a phone number or their email address when making initial contact with you using SYNCRO.  The leads will still be stored in your control panel, but the contact data will default to the number or email that your customer entered. If you are still looking to get both pieces of information for a more complete lead, then please visit the Chat Trigger section in your control panel and choose from one of the pre-written statements or create a custom response. Alternatively, we’ve found being uber responsive will open the doors for all the data you need and even better – more conversions.

Notice how the country flag appears to indicate that the user has entered in the correct country and area code for their location and number to match.

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Keep your feature requests coming!

How to Generate the SYNCRO Live Chat to Text Message Embed Code

Generating the live chat to text message embed code is as easy as 1-2-3.

When you sign up for a SYNCRO account you will automatically be presented with a step by step set up wizard to guide you through how to install the embed code to enable live chat to text on your website.

However, if you already have an account with us and are looking to manually generate embed code for your website you can also follow these two steps:

1.) Login to your SYNCRO account http://stable.syncrowebchat.com/user/login 

2.) Find and click the ‘Manage Sites’ tab. Click ‘Add New’. From here you will be able to add the website URL where you will be installing SYNCRO and generate the embed code that is required to set up your live chat to text message widget.

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3.) If you have any issues with your install please let our team know by either SYNCRO’ing with us or sending over an email to support@syncrowebchat.com and we’ll be happy to help you get on your way!

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Don’t Text and Drive. Chat Trigger Will Save your Life and your Leads.

There’s a lot of things we love about texting. It’s instant, it’s easy, quick, anonymous and it generally makes life easier.

The one major downfall about texting isn’t the guesswork of trying to figure out the tone of the conversation as it unfolds or analyzing response time from friends trying to discern whether or not they’re ignoring you or just for real busy, but is certainly more serious than ego and affects every human on this planet.  It’s the doi-yoi’s out there that still think texting and driving is cool. The dumb dumbs that think not texting and driving doesn’t apply to them, because somehow they’ve mastered mad texting skills that absolve them from this dangerous form of multitasking.

If you’re one of these “cool” humans that are still “too busy” to put down your phone whilst in your vehicle then maybe we can convince you to change with our Chat Trigger feature.

With Chat Trigger you can still capture all the details of your received messages via text message and email and our system will also instantly notify the sender on your behalf that you’ve received their message and you’ll respond when you are able to do so.

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This nifty form of immediate automatic response will not only satiate the message sender for the time being, but will also quash your anxiety to provide an instant response.

Let’s face it, not only is it dangerous to respond to texts, emails and non bluetoothed calls and in some places (why not all?) illegal, but it’s also not necessary to be that on the ball!  Think about what we did before the advent of mobile devices and understand that no response is more important than your own life or the lives of others out there on the road.

However, if you want people to know you’re not being anti-social, and haven’t dropped into the realm of no signal-ville then hook SYNCRO up to your website and give them a something to chew on until you can safely send back your response. Safety first kids.  SYNCRO has your back.

Website Live Chat. Does it affect the loading speed of your website?

We’re myth busting around the SYNCRO office today, with a neat little DIY article on website speed and how to benchmark your personal website before and after your SYNCRO install.

We live in an on demand world and waiting for a website to load isn’t part of our instant gratification vocabulary, so obviously why wouldn’t you want your website to be lightning fast?  Unfortunately, there are actually lots of reasons as to why it could be bogged down and more often than not they are things left to the control of your web developer, ISP or server host.

It likely won’t be the addition of a quality application such as SYNCRO or another live website chat solution that would cause the bottleneck to your website load time. We know this because we make a concerted effort to build “good” software and we also test and measure everything we do, because nerds like to know that stuff and we definitely have our fair share of those guys kicking around this office. So how can you take this little test on your own? It’s simple. With the help of Google.

We encourage you to visit Google’s handy little developers page called Page Speed Insights https://developers.google.com/speed/pagespeed/insights/ All you’ll need to know is your domain name and how to type and you’ll have the results of your page load time in mere moments.

For anyone who is concerned about website load time and how a tool like SYNCRO might affect how fast your site loads up on both a mobile device and a desktop computer we encourage you to visit Google’s Page Speed Insights page and do a test before SYNCRO is added to your website and then do the exact same test after the embed code has been added. It’s just that simple to find out the truth in your load time woes.

If you don’t want to use your site as a guinea pig, we totally understand (we’re against animal testing too) so we’ve given you an example below.

Take a look and let us know in the comments what kind of results you guys are pulling in.

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This is a typical website using SYNCRO to field live chat to text message leads.  Before we put SYNCRO into the website we did a speed test using Google’s developer tools and you can see that the website scores 69/100 on a desktop computer.

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And here’s the same website a few moments later with SYNCRO now added into the mix.   The site now scores one point less in the speed test with a 68/100.  As you can see the difference is negligible and it is very unlikely that most humans would notice the difference in speed.

We have also included the same results for the same website but using a mobile. The same results were achieved, with a 59/100 score for the website without SYNCRO and a 58/100 with SYNCRO installed. Again, the install caused a very insignificant difference.

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This difference is expected but nothing that is going to significantly reduce the load time on your website.  And that friends, is a very simple DIY speed test you can perform on your website.  I think Martha would be proud. That’s a good thing.

 

Privacy is Paramount.

Privacy might be the answer to bringing buyers, sellers, agents and brokers back together again.                     

We recently pitched as one of the 15 finalists at the RealogyFWD innovation event in San Francisco and it was very apparent that both judges and attendees had data and privacy on the mind.  A common theme in questioning of each selected finalist centered on how companies were protecting customers from issues related to SPAM, data collection and specifically what measures each company was undertaking to ensure that personal data remained safe. It’s with good reason that the judges had this commonality in their lines of questioning each company.  There has been a shift in recent years towards consumers being more cautious and protective over where the information they’ve submitted online is ending up. We aren’t just talking sensitive data like social security numbers and credit card data either. We’re referring to the more simple readily accessible data such as email addresses and phone numbers.  Once upon a time, customers would hand over their email address and mobile number without so much as the bat of an eyelash, and now we’ve seemingly flipped to a once digitally spammed twice shy kind of crowd.

SYCNRO was created much in part to help alleviate the online pressure tactic of you give me all your data and only then I’ll show you what I’ve got mentality. We increasingly see contact forms abandoned and surreptitiously viewed only to be closed out with an exodus from the website entirely. We know that this sudden aversion to contact forms has everything to do with empty promises, misappropriation of confidential information and you could even throw in a hint of desensitization for good measure. For so long we were accustomed to filling out contact forms that requested more than too much in the way of personal details like: what our price range was, if we had been pre-qualified etc. and we kindly obliged until some started saying no and even more started questioning why?

So how is SYNCRO helping to fight the good fight on privacy and more importantly how are we bringing buyers, sellers, agents and brokers back together again?  It starts with removing impersonal, outdated contact forms from websites thereby asking brokerages and agents to stop being reliant on tech to do what should be the most human component of their job – prequalifying the lead.  We’re calling for brokers and agents to stop being dismissive about their online leads and to start genuinely engaging with them in the most honest way possible – by taking the time to get to know the human on the other side.  It’s a tall order and in order to build this level of trust with your online leads you need some serious data safeguarding in place.  Take a look at how SYNCRO is helping to protect agents, brokers and customers through privacy and SPAM controls.

THREE IS MAGIC. When you’re trying to establish trust online less is more. Which is why we only require three very basic pieces of information from a customer in order for them to be able to engage with a listing owner. Name, email and what their question is.  We aren’t digging into the nitty-gritty of when they want to buy, how many bedrooms they need and what they paid in taxes last year.  This less is more in the required data field approach makes engaging more accessible and less scary for customers.  Think of it as an icebreaker.  You wouldn’t walk up to someone you didn’t know at a party and ask them how much they made last year. The same goes for online leads, you need to start small, build a connection and then start negotiating the tougher questions.

 

ROBOT SPAM BE GONE.  By default our live chat to text solution is SPAM proof because a human has to physically click to call the chat dialogue box up into action, fill in three required pieces of information and click again in order to initiate the chat.  Robots don’t have that kind of time. This protects agents and brokers from wasting time on bogus leads.

HUMAN SPAM. WE’RE WATCHING YOU TOO.  We’ve taken it the extra mile and built in further SPAM reduction mechanisms that prevent malicious humans from typing in nonsensical words like lkhhh, swear words (which admittedly was a fun exercise) and there is also a character limit in the question field to eliminate the possibility of people sending you long drawn out propositions meant for your email’s SPAM folder.

PRIVACY IS IN.  One of the most unique features about SYNCRO website chat to text is the anonymity features. As an agent you don’t have to broadcast your mobile phone number if you yourself have privacy concerns, because as far as we’re concerned privacy is a two way street these days. For every SPAM happy sales agent there are an equal number of quirky buyers that would love to have your personal cell number on speed dial. SYNCRO allows you to enter in a phone number which can be used for the click to call button (see screen cap below) but we don’t make it mandatory for that number to match the mobile number you are using to text back to the software. We have many agents who prefer to use the brokerages landline as a click to call action for added personal security.  At no point during a SYNCRO chat is your mobile number ever exposed to the person you are chatting with on the other end. Unless of course you volunteer it at some point during your correspondence.

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YOU GOTTA WORK FOR THAT NUMBER.  All incoming website chats are sent directly over to your mobile phone first and foremost, but all you will see is the information that the customer has volunteered, which again, is the data entered in the Name, Email Address and Question fields. All of this information, along with the website URL of the page they initiated the chat from, the MLS# and property address (if using the IDX version) will come instantly to your mobile in the form of a text message from the internal SYNCRO phone number. This phone number is in no way associated with the customer on the other end. The only way you can get the customers phone number is if you ask for it and they voluntarily oblige.

NO BULLIES ALLOWED.  In the unfortunate event you receive a chat that turns hateful or harassing you can simply ignore the text message without fear that person has any additional contact details from you.  We can also block users from ever contacting you through SYNCRO again if a pattern of abuse arises.  As for the consumer, if they aren’t impressed with your responses for whatever reason, they can simply close the window on the chat and rest easy knowing that no personal contact details have been disclosed outside of the required three fields. Our only pay for real leads mantra guarantees that you won’t be charged for bullies.

At the end of the day we have launched a lead conversion mechanism that is allowing for a more organic and personal sales approach. We’re taking the core ingredients of Internet privacy and anonymity, combining it with this new social phenomenon of instant gratification, but we’re throwing the whole thing back to the days when a sales agent had to work a little harder to build trust, rapport and goodwill with their customers before earning their business and possibly even more precious… their coveted phone number.