online chat software

Don’t Text and Drive. Chat Trigger Will Save your Life and your Leads.

There’s a lot of things we love about texting. It’s instant, it’s easy, quick, anonymous and it generally makes life easier.

The one major downfall about texting isn’t the guesswork of trying to figure out the tone of the conversation as it unfolds or analyzing response time from friends trying to discern whether or not they’re ignoring you or just for real busy, but is certainly more serious than ego and affects every human on this planet.  It’s the doi-yoi’s out there that still think texting and driving is cool. The dumb dumbs that think not texting and driving doesn’t apply to them, because somehow they’ve mastered mad texting skills that absolve them from this dangerous form of multitasking.

If you’re one of these “cool” humans that are still “too busy” to put down your phone whilst in your vehicle then maybe we can convince you to change with our Chat Trigger feature.

With Chat Trigger you can still capture all the details of your received messages via text message and email and our system will also instantly notify the sender on your behalf that you’ve received their message and you’ll respond when you are able to do so.

chat trigger

This nifty form of immediate automatic response will not only satiate the message sender for the time being, but will also quash your anxiety to provide an instant response.

Let’s face it, not only is it dangerous to respond to texts, emails and non bluetoothed calls and in some places (why not all?) illegal, but it’s also not necessary to be that on the ball!  Think about what we did before the advent of mobile devices and understand that no response is more important than your own life or the lives of others out there on the road.

However, if you want people to know you’re not being anti-social, and haven’t dropped into the realm of no signal-ville then hook SYNCRO up to your website and give them a something to chew on until you can safely send back your response. Safety first kids.  SYNCRO has your back.

Privacy is Paramount.

Privacy might be the answer to bringing buyers, sellers, agents and brokers back together again.                     

We recently pitched as one of the 15 finalists at the RealogyFWD innovation event in San Francisco and it was very apparent that both judges and attendees had data and privacy on the mind.  A common theme in questioning of each selected finalist centered on how companies were protecting customers from issues related to SPAM, data collection and specifically what measures each company was undertaking to ensure that personal data remained safe. It’s with good reason that the judges had this commonality in their lines of questioning each company.  There has been a shift in recent years towards consumers being more cautious and protective over where the information they’ve submitted online is ending up. We aren’t just talking sensitive data like social security numbers and credit card data either. We’re referring to the more simple readily accessible data such as email addresses and phone numbers.  Once upon a time, customers would hand over their email address and mobile number without so much as the bat of an eyelash, and now we’ve seemingly flipped to a once digitally spammed twice shy kind of crowd.

SYCNRO was created much in part to help alleviate the online pressure tactic of you give me all your data and only then I’ll show you what I’ve got mentality. We increasingly see contact forms abandoned and surreptitiously viewed only to be closed out with an exodus from the website entirely. We know that this sudden aversion to contact forms has everything to do with empty promises, misappropriation of confidential information and you could even throw in a hint of desensitization for good measure. For so long we were accustomed to filling out contact forms that requested more than too much in the way of personal details like: what our price range was, if we had been pre-qualified etc. and we kindly obliged until some started saying no and even more started questioning why?

So how is SYNCRO helping to fight the good fight on privacy and more importantly how are we bringing buyers, sellers, agents and brokers back together again?  It starts with removing impersonal, outdated contact forms from websites thereby asking brokerages and agents to stop being reliant on tech to do what should be the most human component of their job – prequalifying the lead.  We’re calling for brokers and agents to stop being dismissive about their online leads and to start genuinely engaging with them in the most honest way possible – by taking the time to get to know the human on the other side.  It’s a tall order and in order to build this level of trust with your online leads you need some serious data safeguarding in place.  Take a look at how SYNCRO is helping to protect agents, brokers and customers through privacy and SPAM controls.

THREE IS MAGIC. When you’re trying to establish trust online less is more. Which is why we only require three very basic pieces of information from a customer in order for them to be able to engage with a listing owner. Name, email and what their question is.  We aren’t digging into the nitty-gritty of when they want to buy, how many bedrooms they need and what they paid in taxes last year.  This less is more in the required data field approach makes engaging more accessible and less scary for customers.  Think of it as an icebreaker.  You wouldn’t walk up to someone you didn’t know at a party and ask them how much they made last year. The same goes for online leads, you need to start small, build a connection and then start negotiating the tougher questions.


ROBOT SPAM BE GONE.  By default our live chat to text solution is SPAM proof because a human has to physically click to call the chat dialogue box up into action, fill in three required pieces of information and click again in order to initiate the chat.  Robots don’t have that kind of time. This protects agents and brokers from wasting time on bogus leads.

HUMAN SPAM. WE’RE WATCHING YOU TOO.  We’ve taken it the extra mile and built in further SPAM reduction mechanisms that prevent malicious humans from typing in nonsensical words like lkhhh, swear words (which admittedly was a fun exercise) and there is also a character limit in the question field to eliminate the possibility of people sending you long drawn out propositions meant for your email’s SPAM folder.

PRIVACY IS IN.  One of the most unique features about SYNCRO website chat to text is the anonymity features. As an agent you don’t have to broadcast your mobile phone number if you yourself have privacy concerns, because as far as we’re concerned privacy is a two way street these days. For every SPAM happy sales agent there are an equal number of quirky buyers that would love to have your personal cell number on speed dial. SYNCRO allows you to enter in a phone number which can be used for the click to call button (see screen cap below) but we don’t make it mandatory for that number to match the mobile number you are using to text back to the software. We have many agents who prefer to use the brokerages landline as a click to call action for added personal security.  At no point during a SYNCRO chat is your mobile number ever exposed to the person you are chatting with on the other end. Unless of course you volunteer it at some point during your correspondence.


YOU GOTTA WORK FOR THAT NUMBER.  All incoming website chats are sent directly over to your mobile phone first and foremost, but all you will see is the information that the customer has volunteered, which again, is the data entered in the Name, Email Address and Question fields. All of this information, along with the website URL of the page they initiated the chat from, the MLS# and property address (if using the IDX version) will come instantly to your mobile in the form of a text message from the internal SYNCRO phone number. This phone number is in no way associated with the customer on the other end. The only way you can get the customers phone number is if you ask for it and they voluntarily oblige.

NO BULLIES ALLOWED.  In the unfortunate event you receive a chat that turns hateful or harassing you can simply ignore the text message without fear that person has any additional contact details from you.  We can also block users from ever contacting you through SYNCRO again if a pattern of abuse arises.  As for the consumer, if they aren’t impressed with your responses for whatever reason, they can simply close the window on the chat and rest easy knowing that no personal contact details have been disclosed outside of the required three fields. Our only pay for real leads mantra guarantees that you won’t be charged for bullies.

At the end of the day we have launched a lead conversion mechanism that is allowing for a more organic and personal sales approach. We’re taking the core ingredients of Internet privacy and anonymity, combining it with this new social phenomenon of instant gratification, but we’re throwing the whole thing back to the days when a sales agent had to work a little harder to build trust, rapport and goodwill with their customers before earning their business and possibly even more precious… their coveted phone number.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?


How to integrate SYNCRO :: A Walk in the Park :: Pt. 1

The Single Website Install :: Part 1 in our integration point series :: A Walk in the Park.   

SYNCRO was designed to be easy to install and integrate in multiple scenarios. This is the first part of our series titled SYNCRO installs :: A walk in the park. We have a few different ways to get SYNCRO into your website, from tying directly into US and Canadian real estate MLS/IDX data feeds, to agent rosters, power linking, single website applications and third party API’s, but the first thing we need to determine is how you do business and who you are trying to connect with.

Take a read through this multi part series and see which instance is right for you. We’re going to start with the most basic description of a SYNCRO installation and we’ll work our way through to the more advanced.


The single site install is great for entrepreneurs who also handle the sales aspect of their business, real estate agents with a team of 3 or less, mortgage brokers with a team of 3 or less and virtually any other business that wants to convert their website leads using mobile without having to download an app. maximized window

The single site install is very simple to embed within your existing website and can be implemented by using the sign up process here. This sign up wizard will walk you through a few simple steps to get SYNCRO up and running within your website and if you hit a snag on the FTP details or what you need to do with that embed code at the end of it all, there’s a convenient HELP option.

Selecting HELP will alert us that you need some extra guidance from our support team.  As soon as this alert reaches our team we will swoop in to save the day and get your install back on track. Our team is trained to get you off to the website chat to text races without any cost to your business because the beauty of our install support is that it’s absolutely 100% free.  Whether you want to handle the install on your own or have us do it for you, it will still cost you nothing and it should only take minutes either way.

Once set up, the single site install will operate in a similar fashion to how you see the website chat option on this website. The chat window is nestled neatly into the bottom right corner and it waits for a customer to engage and interact with you. We have a number of other ways to pin the chat window to the website window including an unobtrusive chat bubble that locks to the side of the browser with a subtle blinking effect to catch a customer’s eye.


With a single site install you can personalize your avatar photo, your click to call number, and your welcome message to engage potential clients. You can also choose to enable the chat scheduler, the chat rollover and the chat trigger messaging.

The single site install also comes with real time reporting and web stats and is a great, easy way to increase conversions and track leads.

Pricing for the single site install is $10 per qualified incoming interaction or $50 per/month for unlimited chatting. Your first 10 messages are free to take it for a test drive.

Those are the basics of the single site install. It literally takes 5 minutes to get you signed up and have SYNCRO working in your site. If there are any problems at all give us a call, use the help button at the end of the signup process or SYNCRO us and we’ll be happy to help you get up and running.

Stay tuned for the 2nd part of this series.

How to integrate SYNCRO into a brokerage or banner website.


Intelligent Contact Forms Have Arrived

When’s the last time you updated your contact form? Have you ever really looked all that closely at it since it was casually slipped into your website?  Chances are pretty high that answer will be a resounding, yet sheepish, “No.”

It’s funny how the most important part of a website, how one contacts you to do business, is often the most overlooked.  For good reason. We fret over custom graphics and branded colors and compelling verbiage and we push the limits on design, yet forms get lost in the mix. They’re kind of like a protected habitat that as customers we don’t feel we have the right to challenge developers on.  After all, everyone’s forms look pretty much the same, so why should yours be any different?

Website contact forms are a standardized part of how we do business online, and like all things traditional you generally don’t fix them if they aren’t broke.  But, this is where the problem lies.  Contact forms are broken. Not only are customers increasingly leery of filling out masses of information, but forms themselves have been so neglected and void of innovation that they are simply in existence on almost all websites as a filler.

Let’s look at why a standard contact form processed using email might not be the best way to convert leads on your website:

Toooooo Many!  Forms are typically abandoned due to the sheer volume of fields. Have you ever wanted to ask a simple question and scratched your head because someone is asking you for way too much personal information?  When did it become necessary to know, budget, income and marital status to ask if a home is near accessible public transportation?  Forms that have required fields other than first name and phone OR email are simply too long.

What happens in Vegas stays in Vegas  But what happens when you fill out a contact form could affect your Inbox and SPAM folder forever!  Had a better job been done to protect consumers from SPAM we might be in a different place with forms, but unfortunately too many didn’t protect their data and even more found it lucrative to sell it.  This has left a number of customers reluctant to hand over every piece of personal information before they even have a chance to speak with you face to face and develop a small amount of confidence that they are dealing with a reputable professional on the other end.

No contact  Have you ever filled out a form and then waited. Days. Weeks?  Did you know that after years of working with web developers and really reputable website companies that sometimes, (lots of times too many to count) we would find out that the website contact form on some sites was never tested?  Yep. That means that some clients would go days, weeks and even over a year and would wonder why they weren’t getting leads. Only to find out that no one ever tested where their form was going after the website went live. Humans. They make mistakes. Mistakes that could cost you tens of thousands in commissionable sales! We’ve seen it all from, forms not working in different browsers, forms sending to the wrong email account, broken forms, changed email addresses, you name it – we’ve seen it happen and it hurts your business.

Tooo many! Forms are dead.

Tooo many! Forms are dead.

So what can you do to make sure that you aren’t losing business?  Here are a few ideas:

Website Chat  Having website chat is huge for your business and conversions. Whether you choose something as innovative as SYCNRO website chat to SMS or you go with a standard PC to PC chat you need to have it.  Chat solves the issues that brands are plagued with on how to do business more effectively and efficiently. Chat increases sales, boosts consumer confidence and decreases your closing time majorly.  If you don’t have chat, you need to have it.

Kill the Snails. Make your contact form intelligent.  Nothing against snails, but they’re not good for business that needs to happen fast.  SYNCRO can change the way that your contact form is being processed. We can make it so that rather than your form getting sent by slow over negotiated email, the data is sent to you via text message.  This will give you the option of engaging with your customer on the spot, or at the least, letting your auto responder send them a quick personalized message back to your website, so that they know you will be reaching out to them as soon as possible.  How’s that for a new twist on an old form?

Testing 1-2-3.  Check your website out at least once a month.  Play with your links and test your forms. It costs you nothing and you never know if and when something can break. So pretend you are a customer and try to contact yourself. Browsers change, hardware changes all of this can have an effect on your website. It’s technology. It’s never going to be perfect!  Take some responsibility for it and subject it to regular testing.

Update your information  Do you have multiple email accounts?  You might want to do an audit and clean those up.  Maybe you have one for your website and one for your data provider, one for social media and one for an ad portal. You shouldn’t.  Get those cleaned up. And make sure you visit your affiliate sites and double check those too. How many of you have a corporate email address listed on your broker’s portal that you have no idea how to check?  Not good. Clean it up and keep it consistent and regularly audit the data you have out there!  People are getting frustrated and giving you a bad name when they can’t reach you through one of the 5 email accounts you have out there.  The same goes for old phone numbers and mobile numbers.

If you’ve read this article and are thinking you need to do some testing and contact form soul searching then we’ve done our job.  You do. If you’re interested in finding out more about forms of the future then by all means, chat with us now. You’ll notice there aren’t too many contact forms on our website 😉