New Feature Alert

All about that choice.

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You asked for it and now it’s here. Your customers can now choose whether they want to enter in a phone number or their email address when making initial contact with you using SYNCRO.  The leads will still be stored in your control panel, but the contact data will default to the number or email that your customer entered. If you are still looking to get both pieces of information for a more complete lead, then please visit the Chat Trigger section in your control panel and choose from one of the pre-written statements or create a custom response. Alternatively, we’ve found being uber responsive will open the doors for all the data you need and even better – more conversions.

Notice how the country flag appears to indicate that the user has entered in the correct country and area code for their location and number to match.

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Keep your feature requests coming!

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Don’t Text and Drive. Chat Trigger Will Save your Life and your Leads.

There’s a lot of things we love about texting. It’s instant, it’s easy, quick, anonymous and it generally makes life easier.

The one major downfall about texting isn’t the guesswork of trying to figure out the tone of the conversation as it unfolds or analyzing response time from friends trying to discern whether or not they’re ignoring you or just for real busy, but is certainly more serious than ego and affects every human on this planet.  It’s the doi-yoi’s out there that still think texting and driving is cool. The dumb dumbs that think not texting and driving doesn’t apply to them, because somehow they’ve mastered mad texting skills that absolve them from this dangerous form of multitasking.

If you’re one of these “cool” humans that are still “too busy” to put down your phone whilst in your vehicle then maybe we can convince you to change with our Chat Trigger feature.

With Chat Trigger you can still capture all the details of your received messages via text message and email and our system will also instantly notify the sender on your behalf that you’ve received their message and you’ll respond when you are able to do so.

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This nifty form of immediate automatic response will not only satiate the message sender for the time being, but will also quash your anxiety to provide an instant response.

Let’s face it, not only is it dangerous to respond to texts, emails and non bluetoothed calls and in some places (why not all?) illegal, but it’s also not necessary to be that on the ball!  Think about what we did before the advent of mobile devices and understand that no response is more important than your own life or the lives of others out there on the road.

However, if you want people to know you’re not being anti-social, and haven’t dropped into the realm of no signal-ville then hook SYNCRO up to your website and give them a something to chew on until you can safely send back your response. Safety first kids.  SYNCRO has your back.

Privacy is Paramount.

Privacy might be the answer to bringing buyers, sellers, agents and brokers back together again.                     

We recently pitched as one of the 15 finalists at the RealogyFWD innovation event in San Francisco and it was very apparent that both judges and attendees had data and privacy on the mind.  A common theme in questioning of each selected finalist centered on how companies were protecting customers from issues related to SPAM, data collection and specifically what measures each company was undertaking to ensure that personal data remained safe. It’s with good reason that the judges had this commonality in their lines of questioning each company.  There has been a shift in recent years towards consumers being more cautious and protective over where the information they’ve submitted online is ending up. We aren’t just talking sensitive data like social security numbers and credit card data either. We’re referring to the more simple readily accessible data such as email addresses and phone numbers.  Once upon a time, customers would hand over their email address and mobile number without so much as the bat of an eyelash, and now we’ve seemingly flipped to a once digitally spammed twice shy kind of crowd.

SYCNRO was created much in part to help alleviate the online pressure tactic of you give me all your data and only then I’ll show you what I’ve got mentality. We increasingly see contact forms abandoned and surreptitiously viewed only to be closed out with an exodus from the website entirely. We know that this sudden aversion to contact forms has everything to do with empty promises, misappropriation of confidential information and you could even throw in a hint of desensitization for good measure. For so long we were accustomed to filling out contact forms that requested more than too much in the way of personal details like: what our price range was, if we had been pre-qualified etc. and we kindly obliged until some started saying no and even more started questioning why?

So how is SYNCRO helping to fight the good fight on privacy and more importantly how are we bringing buyers, sellers, agents and brokers back together again?  It starts with removing impersonal, outdated contact forms from websites thereby asking brokerages and agents to stop being reliant on tech to do what should be the most human component of their job – prequalifying the lead.  We’re calling for brokers and agents to stop being dismissive about their online leads and to start genuinely engaging with them in the most honest way possible – by taking the time to get to know the human on the other side.  It’s a tall order and in order to build this level of trust with your online leads you need some serious data safeguarding in place.  Take a look at how SYNCRO is helping to protect agents, brokers and customers through privacy and SPAM controls.

THREE IS MAGIC. When you’re trying to establish trust online less is more. Which is why we only require three very basic pieces of information from a customer in order for them to be able to engage with a listing owner. Name, email and what their question is.  We aren’t digging into the nitty-gritty of when they want to buy, how many bedrooms they need and what they paid in taxes last year.  This less is more in the required data field approach makes engaging more accessible and less scary for customers.  Think of it as an icebreaker.  You wouldn’t walk up to someone you didn’t know at a party and ask them how much they made last year. The same goes for online leads, you need to start small, build a connection and then start negotiating the tougher questions.

 

ROBOT SPAM BE GONE.  By default our live chat to text solution is SPAM proof because a human has to physically click to call the chat dialogue box up into action, fill in three required pieces of information and click again in order to initiate the chat.  Robots don’t have that kind of time. This protects agents and brokers from wasting time on bogus leads.

HUMAN SPAM. WE’RE WATCHING YOU TOO.  We’ve taken it the extra mile and built in further SPAM reduction mechanisms that prevent malicious humans from typing in nonsensical words like lkhhh, swear words (which admittedly was a fun exercise) and there is also a character limit in the question field to eliminate the possibility of people sending you long drawn out propositions meant for your email’s SPAM folder.

PRIVACY IS IN.  One of the most unique features about SYNCRO website chat to text is the anonymity features. As an agent you don’t have to broadcast your mobile phone number if you yourself have privacy concerns, because as far as we’re concerned privacy is a two way street these days. For every SPAM happy sales agent there are an equal number of quirky buyers that would love to have your personal cell number on speed dial. SYNCRO allows you to enter in a phone number which can be used for the click to call button (see screen cap below) but we don’t make it mandatory for that number to match the mobile number you are using to text back to the software. We have many agents who prefer to use the brokerages landline as a click to call action for added personal security.  At no point during a SYNCRO chat is your mobile number ever exposed to the person you are chatting with on the other end. Unless of course you volunteer it at some point during your correspondence.

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YOU GOTTA WORK FOR THAT NUMBER.  All incoming website chats are sent directly over to your mobile phone first and foremost, but all you will see is the information that the customer has volunteered, which again, is the data entered in the Name, Email Address and Question fields. All of this information, along with the website URL of the page they initiated the chat from, the MLS# and property address (if using the IDX version) will come instantly to your mobile in the form of a text message from the internal SYNCRO phone number. This phone number is in no way associated with the customer on the other end. The only way you can get the customers phone number is if you ask for it and they voluntarily oblige.

NO BULLIES ALLOWED.  In the unfortunate event you receive a chat that turns hateful or harassing you can simply ignore the text message without fear that person has any additional contact details from you.  We can also block users from ever contacting you through SYNCRO again if a pattern of abuse arises.  As for the consumer, if they aren’t impressed with your responses for whatever reason, they can simply close the window on the chat and rest easy knowing that no personal contact details have been disclosed outside of the required three fields. Our only pay for real leads mantra guarantees that you won’t be charged for bullies.

At the end of the day we have launched a lead conversion mechanism that is allowing for a more organic and personal sales approach. We’re taking the core ingredients of Internet privacy and anonymity, combining it with this new social phenomenon of instant gratification, but we’re throwing the whole thing back to the days when a sales agent had to work a little harder to build trust, rapport and goodwill with their customers before earning their business and possibly even more precious… their coveted phone number.

The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

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Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?