5 Tips to be moooo’re responsive

Be more responsive to your online leads with these 5 tips.

Make the most of incoming interactions and how a Moooooing cow changed my sales game.

We’ve all been there before- a lead comes in from your website somewhat “unexpectedly” and because you weren’t ready for it, you don’t respond in time and you can’t seem to re-engage with the customer. It happens a lot. And there are a lot of reasons why.  The installation of SYNCRO should help you cut down on (if not all together cut out) these incidents of missed sales opportunity, but following the tips below will help you to be as responsive as you can no matter how you generate online leads.

Keep reading!

  • Set up your Schedule

This is an easy one. Login to your settings and under the ‘advanced’ tab, you can adjust the hours of operation that you’re available. If you aren’t available to chat during specific hours of the day then the SYNCRO live chat widget will automatically remove itself from your website. That’s a key feature to consider when evaluating chat tools. There’s nothing worse from a customer’s point of view than having a live chat tool option that always seems to be ‘offline’.

  • Set up your Chat Trigger

If you know that you’re slow on the texting draw or always on the move in your car, then set up your auto responder to explain exactly how you do business. Your customers will love the transparency and sometimes they won’t even know that it’s a canned response. We have some great options pre-canned in the admin under settings and ‘chat trigger’ for you to use or you can customize your own. Make sure that you set your time value appropriately as well, keeping in mind that your customer will not want to wait more than a minute for a response.

  • Pump up the Volume

This is mistake number one! As a society we’ve turned so polite that often we only ever have our phones on vibrate or worse, completely silenced. This is great for funerals, church, movies and more, but when you’re trying to get sales it’s hardly beneficial. Turn it on and turn it up (at least during the hours your SYNCRO schedule is enabled).

  • Program your Mobile Phone

Tun up the volume for more leads!

Tun up the volume for more leads!

Programming my mobile to the sound of a Moooooooing cow was the game changer for me personally.

I get a lot of texts, emails and other notifications during a regular work day. I wanted to know what was urgent and what I could let go for a few extra moments if I was in the middle of something else.  How did I accomplish this exactly?

  1. Add the SYNCRO number to your contacts in your mobile phone. I named my contact SYNCRO and then added the number 1 (778) 588-9305 as a mobile.
  2. Assign a special message alert tone that only SYNCRO’s will have. Mine is a cow that obnoxiously Mooo’s. It’s very distinct and it lets me know to drop everything and find my phone because I have a website lead that’s hot to trot. My kids even know when I have a SYNCRO now and will run and bring me my phone to respond.
  3. See point 3. You need to have the volume in order for this to work.
  • Don’t stress if you miss a Chat

But do make every effort to contact the lead back as soon as possible via the email address or telephone number that they left you in their contact details. This goes along way when accompanied by an explanation of why you weren’t able to immediately respond to them eg: ‘Sorry I missed your chat earlier, I was driving and it wasn’t safe for me to text you back.’

Keep in mind that sometimes your customers are in a rush and want the answer so quickly that they’ll jet within minutes of that first contact going unanswered. Their email address is a great way to follow up with them and offer your assistance.  It shows that you’re proactive and care about their business – so long as you’re reaching out within the same 24 hour period. Waiting longer than 24 hours to follow up will likely not help you in your effort to close more sales.

Got an email bounce?  Again your customers might be in a rush, or may not trust you enough yet to provide a real address. Try Google searching their first and last name along with the email they provided and see if you can track them down. A little detective work can go a long way!

Those are 5 tips that worked wonders for me and I think they can also work to help you convert more of that website traffic using SYNCRO website live chat to text message.

Do you have any of your own tips or tricks up your sleeve when it comes to being more engaging with your website leads?  Share them with us over on Twitter @syncrochat

 

How to Generate the SYNCRO Live Chat to Text Message Embed Code

Generating the live chat to text message embed code is as easy as 1-2-3.

When you sign up for a SYNCRO account you will automatically be presented with a step by step set up wizard to guide you through how to install the embed code to enable live chat to text on your website.

However, if you already have an account with us and are looking to manually generate embed code for your website you can also follow these two steps:

1.) Login to your SYNCRO account http://stable.syncrowebchat.com/user/login 

2.) Find and click the ‘Manage Sites’ tab. Click ‘Add New’. From here you will be able to add the website URL where you will be installing SYNCRO and generate the embed code that is required to set up your live chat to text message widget.

manage_sites

3.) If you have any issues with your install please let our team know by either SYNCRO’ing with us or sending over an email to support@syncrowebchat.com and we’ll be happy to help you get on your way!

Privacy is Paramount.

Privacy might be the answer to bringing buyers, sellers, agents and brokers back together again.                     

We recently pitched as one of the 15 finalists at the RealogyFWD innovation event in San Francisco and it was very apparent that both judges and attendees had data and privacy on the mind.  A common theme in questioning of each selected finalist centered on how companies were protecting customers from issues related to SPAM, data collection and specifically what measures each company was undertaking to ensure that personal data remained safe. It’s with good reason that the judges had this commonality in their lines of questioning each company.  There has been a shift in recent years towards consumers being more cautious and protective over where the information they’ve submitted online is ending up. We aren’t just talking sensitive data like social security numbers and credit card data either. We’re referring to the more simple readily accessible data such as email addresses and phone numbers.  Once upon a time, customers would hand over their email address and mobile number without so much as the bat of an eyelash, and now we’ve seemingly flipped to a once digitally spammed twice shy kind of crowd.

SYCNRO was created much in part to help alleviate the online pressure tactic of you give me all your data and only then I’ll show you what I’ve got mentality. We increasingly see contact forms abandoned and surreptitiously viewed only to be closed out with an exodus from the website entirely. We know that this sudden aversion to contact forms has everything to do with empty promises, misappropriation of confidential information and you could even throw in a hint of desensitization for good measure. For so long we were accustomed to filling out contact forms that requested more than too much in the way of personal details like: what our price range was, if we had been pre-qualified etc. and we kindly obliged until some started saying no and even more started questioning why?

So how is SYNCRO helping to fight the good fight on privacy and more importantly how are we bringing buyers, sellers, agents and brokers back together again?  It starts with removing impersonal, outdated contact forms from websites thereby asking brokerages and agents to stop being reliant on tech to do what should be the most human component of their job – prequalifying the lead.  We’re calling for brokers and agents to stop being dismissive about their online leads and to start genuinely engaging with them in the most honest way possible – by taking the time to get to know the human on the other side.  It’s a tall order and in order to build this level of trust with your online leads you need some serious data safeguarding in place.  Take a look at how SYNCRO is helping to protect agents, brokers and customers through privacy and SPAM controls.

THREE IS MAGIC. When you’re trying to establish trust online less is more. Which is why we only require three very basic pieces of information from a customer in order for them to be able to engage with a listing owner. Name, email and what their question is.  We aren’t digging into the nitty-gritty of when they want to buy, how many bedrooms they need and what they paid in taxes last year.  This less is more in the required data field approach makes engaging more accessible and less scary for customers.  Think of it as an icebreaker.  You wouldn’t walk up to someone you didn’t know at a party and ask them how much they made last year. The same goes for online leads, you need to start small, build a connection and then start negotiating the tougher questions.

 

ROBOT SPAM BE GONE.  By default our live chat to text solution is SPAM proof because a human has to physically click to call the chat dialogue box up into action, fill in three required pieces of information and click again in order to initiate the chat.  Robots don’t have that kind of time. This protects agents and brokers from wasting time on bogus leads.

HUMAN SPAM. WE’RE WATCHING YOU TOO.  We’ve taken it the extra mile and built in further SPAM reduction mechanisms that prevent malicious humans from typing in nonsensical words like lkhhh, swear words (which admittedly was a fun exercise) and there is also a character limit in the question field to eliminate the possibility of people sending you long drawn out propositions meant for your email’s SPAM folder.

PRIVACY IS IN.  One of the most unique features about SYNCRO website chat to text is the anonymity features. As an agent you don’t have to broadcast your mobile phone number if you yourself have privacy concerns, because as far as we’re concerned privacy is a two way street these days. For every SPAM happy sales agent there are an equal number of quirky buyers that would love to have your personal cell number on speed dial. SYNCRO allows you to enter in a phone number which can be used for the click to call button (see screen cap below) but we don’t make it mandatory for that number to match the mobile number you are using to text back to the software. We have many agents who prefer to use the brokerages landline as a click to call action for added personal security.  At no point during a SYNCRO chat is your mobile number ever exposed to the person you are chatting with on the other end. Unless of course you volunteer it at some point during your correspondence.

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YOU GOTTA WORK FOR THAT NUMBER.  All incoming website chats are sent directly over to your mobile phone first and foremost, but all you will see is the information that the customer has volunteered, which again, is the data entered in the Name, Email Address and Question fields. All of this information, along with the website URL of the page they initiated the chat from, the MLS# and property address (if using the IDX version) will come instantly to your mobile in the form of a text message from the internal SYNCRO phone number. This phone number is in no way associated with the customer on the other end. The only way you can get the customers phone number is if you ask for it and they voluntarily oblige.

NO BULLIES ALLOWED.  In the unfortunate event you receive a chat that turns hateful or harassing you can simply ignore the text message without fear that person has any additional contact details from you.  We can also block users from ever contacting you through SYNCRO again if a pattern of abuse arises.  As for the consumer, if they aren’t impressed with your responses for whatever reason, they can simply close the window on the chat and rest easy knowing that no personal contact details have been disclosed outside of the required three fields. Our only pay for real leads mantra guarantees that you won’t be charged for bullies.

At the end of the day we have launched a lead conversion mechanism that is allowing for a more organic and personal sales approach. We’re taking the core ingredients of Internet privacy and anonymity, combining it with this new social phenomenon of instant gratification, but we’re throwing the whole thing back to the days when a sales agent had to work a little harder to build trust, rapport and goodwill with their customers before earning their business and possibly even more precious… their coveted phone number.

The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?