New Feature Alert

All about that choice.

email-or-phone

You asked for it and now it’s here. Your customers can now choose whether they want to enter in a phone number or their email address when making initial contact with you using SYNCRO.  The leads will still be stored in your control panel, but the contact data will default to the number or email that your customer entered. If you are still looking to get both pieces of information for a more complete lead, then please visit the Chat Trigger section in your control panel and choose from one of the pre-written statements or create a custom response. Alternatively, we’ve found being uber responsive will open the doors for all the data you need and even better – more conversions.

Notice how the country flag appears to indicate that the user has entered in the correct country and area code for their location and number to match.

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Keep your feature requests coming!

How to Generate the SYNCRO Live Chat to Text Message Embed Code

Generating the live chat to text message embed code is as easy as 1-2-3.

When you sign up for a SYNCRO account you will automatically be presented with a step by step set up wizard to guide you through how to install the embed code to enable live chat to text on your website.

However, if you already have an account with us and are looking to manually generate embed code for your website you can also follow these two steps:

1.) Login to your SYNCRO account http://stable.syncrowebchat.com/user/login 

2.) Find and click the ‘Manage Sites’ tab. Click ‘Add New’. From here you will be able to add the website URL where you will be installing SYNCRO and generate the embed code that is required to set up your live chat to text message widget.

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3.) If you have any issues with your install please let our team know by either SYNCRO’ing with us or sending over an email to support@syncrowebchat.com and we’ll be happy to help you get on your way!

Website Live Chat. Does it affect the loading speed of your website?

We’re myth busting around the SYNCRO office today, with a neat little DIY article on website speed and how to benchmark your personal website before and after your SYNCRO install.

We live in an on demand world and waiting for a website to load isn’t part of our instant gratification vocabulary, so obviously why wouldn’t you want your website to be lightning fast?  Unfortunately, there are actually lots of reasons as to why it could be bogged down and more often than not they are things left to the control of your web developer, ISP or server host.

It likely won’t be the addition of a quality application such as SYNCRO or another live website chat solution that would cause the bottleneck to your website load time. We know this because we make a concerted effort to build “good” software and we also test and measure everything we do, because nerds like to know that stuff and we definitely have our fair share of those guys kicking around this office. So how can you take this little test on your own? It’s simple. With the help of Google.

We encourage you to visit Google’s handy little developers page called Page Speed Insights https://developers.google.com/speed/pagespeed/insights/ All you’ll need to know is your domain name and how to type and you’ll have the results of your page load time in mere moments.

For anyone who is concerned about website load time and how a tool like SYNCRO might affect how fast your site loads up on both a mobile device and a desktop computer we encourage you to visit Google’s Page Speed Insights page and do a test before SYNCRO is added to your website and then do the exact same test after the embed code has been added. It’s just that simple to find out the truth in your load time woes.

If you don’t want to use your site as a guinea pig, we totally understand (we’re against animal testing too) so we’ve given you an example below.

Take a look and let us know in the comments what kind of results you guys are pulling in.

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This is a typical website using SYNCRO to field live chat to text message leads.  Before we put SYNCRO into the website we did a speed test using Google’s developer tools and you can see that the website scores 69/100 on a desktop computer.

desktop-in

And here’s the same website a few moments later with SYNCRO now added into the mix.   The site now scores one point less in the speed test with a 68/100.  As you can see the difference is negligible and it is very unlikely that most humans would notice the difference in speed.

We have also included the same results for the same website but using a mobile. The same results were achieved, with a 59/100 score for the website without SYNCRO and a 58/100 with SYNCRO installed. Again, the install caused a very insignificant difference.

mobile-outmobile-in

This difference is expected but nothing that is going to significantly reduce the load time on your website.  And that friends, is a very simple DIY speed test you can perform on your website.  I think Martha would be proud. That’s a good thing.

 

The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?