The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?

 

SYNCRO – Heading Back to San Francisco Already?

I guess we left our hearts in San Francisco.

We’ll soon be hitting the road back to the lovely City to attend Inman Connect as an exhibitor on start-up alley.  It seems we just unpacked after attending as a finalist and fan favorite in the amazingly orchestrated RealogyFWD15 Innovation event, but no complaints on our end!

We attended our first Inman Connect in New York City back in January of this year where we braved the storm of the century and introduced SYNCRO to the cold weather and throngs of brokers, technology enthusiasts and real estate agents.

We’re excited to be exhibiting at Inman again.  They have a reputation of having a high quality crowd of exhibitors, attendees and presenters alike and that was very apparent at the NYC event.

If you’re looking to connect with us while we’re in town please come and see us over on Start Up Alley at table S30.  We’d love to demo our product for you and talk about all the value SYNCRO website chat to text can provide for your real estate brokerage.

How to integrate SYNCRO :: A Walk in the Park :: Pt. 2

Part 2 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website.

We have the capability of integrating SYNCRO three ways for brokerages and corporate clients and that’s not counting our Powerlinks strategy, which we will dive into during the last part of this website chat integration series. Brokerages and corporate accounts are afforded deep discounts off of our posted monthly unlimited usage rate when a commitment to use SYNCRO for all agents is agreed upon.  You can choose to use one integration method or go with all three for ultimate efficiency.

Take a look at the unique way SYNCRO website chat to text message can work within your brokerage or banner website:

Agent on Duty:

male-2-elegant-agent-on duty-large-photoThe rotating agent on duty gets an upgrade with SYNCRO live website chat to text. We can embed live chat into your existing agent on duty widget following the design and branding of your website or we can custom design a chat now widget for you to use. Every time your website is refreshed and a page reloads, the user will be presented with a new agent from your roster who they can interact with in real time for quick help.

This randomization mechanism makes it fair for all agent within the brokerage as they will all have their shot at being discovered front and centered. We also offer standard PC to PC chat for agents and brokers who prefer to have an administrator handle the chats, but this would be better handled using our single site integration method. 

agent on duty website mock up -large photo female agent on duty website mock up - large photo male

Agent Roster:

Every brokerage has a list of agents within their brokerage website, but SYNCRO will up the ante on real time engagement and give your agent roster some tangible action. By embedding SYNCRO into your agent roster, customers can instantly connect with the agent of their choice to ask real time questions, which will be sent directly to the agent’s mobile phone via text message. This cuts down on the need for your admin to be flagging leads all day and trying to decide who they need to send them out to.

roster-example

IDX/MLS Data Integration:

new-buttonThe third and most powerful way we can integrate SYNCRO is through the IDX/MLS data feed. We can use the data from your IDX provider to guarantee that the chat bubble is tied directly to the agent/realtor ID. This will ensure that all incoming chat leads from your brokerage website regarding the listing that agent owns will be sent directly, in real time, to the listing agents’ mobile phone number.

As a broker you can save money on admin costs, and stop the insanity of trying to finally determine who is next in line to get the lead from your brokerage website.  This is a simple and effective way to ensure that all leads are dealt with fairly, especially when competition runs high  from the biggest most authentic lead generator your agents have – your brokerage website.

chat-now

screenshot-idxUsing SYNCRO makes for a great recruiting tool, because when a potential new hire asks how you deal with brokerage website leads, you can say that’s between the agent who’s representing the listing and SYNCRO.  Our monthly reporting allows you to check in on your agents’ progress and see who is the most responsive, what’s working with customers as far as responses are concerned and leverage all that data to train and coach your agents into better lead closers.

Those are the three most popular ways to integrate SYCNRO into a brokerage website or corporate website to ensure an efficient live chat solution.

Pricing is quoted on a per agent basis and will depend on which integration method you choose to use. For more details on installing SYNCRO in any of the three ways listed above please contact our team directly.

Next up: Part 3 in our integration point series – Powerlinks.

Did you miss Part 1? Check out how to do a basic install here.

Intelligent Contact Forms Have Arrived

When’s the last time you updated your contact form? Have you ever really looked all that closely at it since it was casually slipped into your website?  Chances are pretty high that answer will be a resounding, yet sheepish, “No.”

It’s funny how the most important part of a website, how one contacts you to do business, is often the most overlooked.  For good reason. We fret over custom graphics and branded colors and compelling verbiage and we push the limits on design, yet forms get lost in the mix. They’re kind of like a protected habitat that as customers we don’t feel we have the right to challenge developers on.  After all, everyone’s forms look pretty much the same, so why should yours be any different?

Website contact forms are a standardized part of how we do business online, and like all things traditional you generally don’t fix them if they aren’t broke.  But, this is where the problem lies.  Contact forms are broken. Not only are customers increasingly leery of filling out masses of information, but forms themselves have been so neglected and void of innovation that they are simply in existence on almost all websites as a filler.

Let’s look at why a standard contact form processed using email might not be the best way to convert leads on your website:

Toooooo Many!  Forms are typically abandoned due to the sheer volume of fields. Have you ever wanted to ask a simple question and scratched your head because someone is asking you for way too much personal information?  When did it become necessary to know, budget, income and marital status to ask if a home is near accessible public transportation?  Forms that have required fields other than first name and phone OR email are simply too long.

What happens in Vegas stays in Vegas  But what happens when you fill out a contact form could affect your Inbox and SPAM folder forever!  Had a better job been done to protect consumers from SPAM we might be in a different place with forms, but unfortunately too many didn’t protect their data and even more found it lucrative to sell it.  This has left a number of customers reluctant to hand over every piece of personal information before they even have a chance to speak with you face to face and develop a small amount of confidence that they are dealing with a reputable professional on the other end.

No contact  Have you ever filled out a form and then waited. Days. Weeks?  Did you know that after years of working with web developers and really reputable website companies that sometimes, (lots of times too many to count) we would find out that the website contact form on some sites was never tested?  Yep. That means that some clients would go days, weeks and even over a year and would wonder why they weren’t getting leads. Only to find out that no one ever tested where their form was going after the website went live. Humans. They make mistakes. Mistakes that could cost you tens of thousands in commissionable sales! We’ve seen it all from, forms not working in different browsers, forms sending to the wrong email account, broken forms, changed email addresses, you name it – we’ve seen it happen and it hurts your business.

Tooo many! Forms are dead.

Tooo many! Forms are dead.

So what can you do to make sure that you aren’t losing business?  Here are a few ideas:

Website Chat  Having website chat is huge for your business and conversions. Whether you choose something as innovative as SYCNRO website chat to SMS or you go with a standard PC to PC chat you need to have it.  Chat solves the issues that brands are plagued with on how to do business more effectively and efficiently. Chat increases sales, boosts consumer confidence and decreases your closing time majorly.  If you don’t have chat, you need to have it.

Kill the Snails. Make your contact form intelligent.  Nothing against snails, but they’re not good for business that needs to happen fast.  SYNCRO can change the way that your contact form is being processed. We can make it so that rather than your form getting sent by slow over negotiated email, the data is sent to you via text message.  This will give you the option of engaging with your customer on the spot, or at the least, letting your auto responder send them a quick personalized message back to your website, so that they know you will be reaching out to them as soon as possible.  How’s that for a new twist on an old form?

Testing 1-2-3.  Check your website out at least once a month.  Play with your links and test your forms. It costs you nothing and you never know if and when something can break. So pretend you are a customer and try to contact yourself. Browsers change, hardware changes all of this can have an effect on your website. It’s technology. It’s never going to be perfect!  Take some responsibility for it and subject it to regular testing.

Update your information  Do you have multiple email accounts?  You might want to do an audit and clean those up.  Maybe you have one for your website and one for your data provider, one for social media and one for an ad portal. You shouldn’t.  Get those cleaned up. And make sure you visit your affiliate sites and double check those too. How many of you have a corporate email address listed on your broker’s portal that you have no idea how to check?  Not good. Clean it up and keep it consistent and regularly audit the data you have out there!  People are getting frustrated and giving you a bad name when they can’t reach you through one of the 5 email accounts you have out there.  The same goes for old phone numbers and mobile numbers.

If you’ve read this article and are thinking you need to do some testing and contact form soul searching then we’ve done our job.  You do. If you’re interested in finding out more about forms of the future then by all means, chat with us now. You’ll notice there aren’t too many contact forms on our website 😉