Privacy is Paramount.

Privacy might be the answer to bringing buyers, sellers, agents and brokers back together again.                     

We recently pitched as one of the 15 finalists at the RealogyFWD innovation event in San Francisco and it was very apparent that both judges and attendees had data and privacy on the mind.  A common theme in questioning of each selected finalist centered on how companies were protecting customers from issues related to SPAM, data collection and specifically what measures each company was undertaking to ensure that personal data remained safe. It’s with good reason that the judges had this commonality in their lines of questioning each company.  There has been a shift in recent years towards consumers being more cautious and protective over where the information they’ve submitted online is ending up. We aren’t just talking sensitive data like social security numbers and credit card data either. We’re referring to the more simple readily accessible data such as email addresses and phone numbers.  Once upon a time, customers would hand over their email address and mobile number without so much as the bat of an eyelash, and now we’ve seemingly flipped to a once digitally spammed twice shy kind of crowd.

SYCNRO was created much in part to help alleviate the online pressure tactic of you give me all your data and only then I’ll show you what I’ve got mentality. We increasingly see contact forms abandoned and surreptitiously viewed only to be closed out with an exodus from the website entirely. We know that this sudden aversion to contact forms has everything to do with empty promises, misappropriation of confidential information and you could even throw in a hint of desensitization for good measure. For so long we were accustomed to filling out contact forms that requested more than too much in the way of personal details like: what our price range was, if we had been pre-qualified etc. and we kindly obliged until some started saying no and even more started questioning why?

So how is SYNCRO helping to fight the good fight on privacy and more importantly how are we bringing buyers, sellers, agents and brokers back together again?  It starts with removing impersonal, outdated contact forms from websites thereby asking brokerages and agents to stop being reliant on tech to do what should be the most human component of their job – prequalifying the lead.  We’re calling for brokers and agents to stop being dismissive about their online leads and to start genuinely engaging with them in the most honest way possible – by taking the time to get to know the human on the other side.  It’s a tall order and in order to build this level of trust with your online leads you need some serious data safeguarding in place.  Take a look at how SYNCRO is helping to protect agents, brokers and customers through privacy and SPAM controls.

THREE IS MAGIC. When you’re trying to establish trust online less is more. Which is why we only require three very basic pieces of information from a customer in order for them to be able to engage with a listing owner. Name, email and what their question is.  We aren’t digging into the nitty-gritty of when they want to buy, how many bedrooms they need and what they paid in taxes last year.  This less is more in the required data field approach makes engaging more accessible and less scary for customers.  Think of it as an icebreaker.  You wouldn’t walk up to someone you didn’t know at a party and ask them how much they made last year. The same goes for online leads, you need to start small, build a connection and then start negotiating the tougher questions.

 

ROBOT SPAM BE GONE.  By default our live chat to text solution is SPAM proof because a human has to physically click to call the chat dialogue box up into action, fill in three required pieces of information and click again in order to initiate the chat.  Robots don’t have that kind of time. This protects agents and brokers from wasting time on bogus leads.

HUMAN SPAM. WE’RE WATCHING YOU TOO.  We’ve taken it the extra mile and built in further SPAM reduction mechanisms that prevent malicious humans from typing in nonsensical words like lkhhh, swear words (which admittedly was a fun exercise) and there is also a character limit in the question field to eliminate the possibility of people sending you long drawn out propositions meant for your email’s SPAM folder.

PRIVACY IS IN.  One of the most unique features about SYNCRO website chat to text is the anonymity features. As an agent you don’t have to broadcast your mobile phone number if you yourself have privacy concerns, because as far as we’re concerned privacy is a two way street these days. For every SPAM happy sales agent there are an equal number of quirky buyers that would love to have your personal cell number on speed dial. SYNCRO allows you to enter in a phone number which can be used for the click to call button (see screen cap below) but we don’t make it mandatory for that number to match the mobile number you are using to text back to the software. We have many agents who prefer to use the brokerages landline as a click to call action for added personal security.  At no point during a SYNCRO chat is your mobile number ever exposed to the person you are chatting with on the other end. Unless of course you volunteer it at some point during your correspondence.

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YOU GOTTA WORK FOR THAT NUMBER.  All incoming website chats are sent directly over to your mobile phone first and foremost, but all you will see is the information that the customer has volunteered, which again, is the data entered in the Name, Email Address and Question fields. All of this information, along with the website URL of the page they initiated the chat from, the MLS# and property address (if using the IDX version) will come instantly to your mobile in the form of a text message from the internal SYNCRO phone number. This phone number is in no way associated with the customer on the other end. The only way you can get the customers phone number is if you ask for it and they voluntarily oblige.

NO BULLIES ALLOWED.  In the unfortunate event you receive a chat that turns hateful or harassing you can simply ignore the text message without fear that person has any additional contact details from you.  We can also block users from ever contacting you through SYNCRO again if a pattern of abuse arises.  As for the consumer, if they aren’t impressed with your responses for whatever reason, they can simply close the window on the chat and rest easy knowing that no personal contact details have been disclosed outside of the required three fields. Our only pay for real leads mantra guarantees that you won’t be charged for bullies.

At the end of the day we have launched a lead conversion mechanism that is allowing for a more organic and personal sales approach. We’re taking the core ingredients of Internet privacy and anonymity, combining it with this new social phenomenon of instant gratification, but we’re throwing the whole thing back to the days when a sales agent had to work a little harder to build trust, rapport and goodwill with their customers before earning their business and possibly even more precious… their coveted phone number.

The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?

 

SYNCRO – Heading Back to San Francisco Already?

I guess we left our hearts in San Francisco.

We’ll soon be hitting the road back to the lovely City to attend Inman Connect as an exhibitor on start-up alley.  It seems we just unpacked after attending as a finalist and fan favorite in the amazingly orchestrated RealogyFWD15 Innovation event, but no complaints on our end!

We attended our first Inman Connect in New York City back in January of this year where we braved the storm of the century and introduced SYNCRO to the cold weather and throngs of brokers, technology enthusiasts and real estate agents.

We’re excited to be exhibiting at Inman again.  They have a reputation of having a high quality crowd of exhibitors, attendees and presenters alike and that was very apparent at the NYC event.

If you’re looking to connect with us while we’re in town please come and see us over on Start Up Alley at table S30.  We’d love to demo our product for you and talk about all the value SYNCRO website chat to text can provide for your real estate brokerage.

How to integrate SYNCRO :: A Walk in the Park :: Pt. 2

Part 2 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website.

We have the capability of integrating SYNCRO three ways for brokerages and corporate clients and that’s not counting our Powerlinks strategy, which we will dive into during the last part of this website chat integration series. Brokerages and corporate accounts are afforded deep discounts off of our posted monthly unlimited usage rate when a commitment to use SYNCRO for all agents is agreed upon.  You can choose to use one integration method or go with all three for ultimate efficiency.

Take a look at the unique way SYNCRO website chat to text message can work within your brokerage or banner website:

Agent on Duty:

male-2-elegant-agent-on duty-large-photoThe rotating agent on duty gets an upgrade with SYNCRO live website chat to text. We can embed live chat into your existing agent on duty widget following the design and branding of your website or we can custom design a chat now widget for you to use. Every time your website is refreshed and a page reloads, the user will be presented with a new agent from your roster who they can interact with in real time for quick help.

This randomization mechanism makes it fair for all agent within the brokerage as they will all have their shot at being discovered front and centered. We also offer standard PC to PC chat for agents and brokers who prefer to have an administrator handle the chats, but this would be better handled using our single site integration method. 

agent on duty website mock up -large photo female agent on duty website mock up - large photo male

Agent Roster:

Every brokerage has a list of agents within their brokerage website, but SYNCRO will up the ante on real time engagement and give your agent roster some tangible action. By embedding SYNCRO into your agent roster, customers can instantly connect with the agent of their choice to ask real time questions, which will be sent directly to the agent’s mobile phone via text message. This cuts down on the need for your admin to be flagging leads all day and trying to decide who they need to send them out to.

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IDX/MLS Data Integration:

new-buttonThe third and most powerful way we can integrate SYNCRO is through the IDX/MLS data feed. We can use the data from your IDX provider to guarantee that the chat bubble is tied directly to the agent/realtor ID. This will ensure that all incoming chat leads from your brokerage website regarding the listing that agent owns will be sent directly, in real time, to the listing agents’ mobile phone number.

As a broker you can save money on admin costs, and stop the insanity of trying to finally determine who is next in line to get the lead from your brokerage website.  This is a simple and effective way to ensure that all leads are dealt with fairly, especially when competition runs high  from the biggest most authentic lead generator your agents have – your brokerage website.

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screenshot-idxUsing SYNCRO makes for a great recruiting tool, because when a potential new hire asks how you deal with brokerage website leads, you can say that’s between the agent who’s representing the listing and SYNCRO.  Our monthly reporting allows you to check in on your agents’ progress and see who is the most responsive, what’s working with customers as far as responses are concerned and leverage all that data to train and coach your agents into better lead closers.

Those are the three most popular ways to integrate SYCNRO into a brokerage website or corporate website to ensure an efficient live chat solution.

Pricing is quoted on a per agent basis and will depend on which integration method you choose to use. For more details on installing SYNCRO in any of the three ways listed above please contact our team directly.

Next up: Part 3 in our integration point series – Powerlinks.

Did you miss Part 1? Check out how to do a basic install here.