New Feature Alert

All about that choice.

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You asked for it and now it’s here. Your customers can now choose whether they want to enter in a phone number or their email address when making initial contact with you using SYNCRO.  The leads will still be stored in your control panel, but the contact data will default to the number or email that your customer entered. If you are still looking to get both pieces of information for a more complete lead, then please visit the Chat Trigger section in your control panel and choose from one of the pre-written statements or create a custom response. Alternatively, we’ve found being uber responsive will open the doors for all the data you need and even better – more conversions.

Notice how the country flag appears to indicate that the user has entered in the correct country and area code for their location and number to match.

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Keep your feature requests coming!

Friday Sillys – Conjugating SYNCRO

SYNCRO can be a verb if you let it .

It’s time to have some fun with SYNCRO and grammatical conjugation on this fine Friday.

There are a lot of company names that have somehow, some way made it into our everyday vocabulary.  The phrase, ‘I Googled it’ is something pretty much everyone can relate to today, however 15 plus years ago that statement would have drawn more blank stares than knowing eyes and affirmations.

As a young tech company, one can only dream that their company’s moniker will attain everyday verb usage status. It’s the kind of notoriety cash strapped startup dreams are made of and it’s worth more joy than any VC cheque in your dwindling bank account.

So today, we’re indulging in a future where people SYNCRO freely and we’ve included our favorite grammatical conjugations for your inspiration.

syncro-yourself-before-you-wreck-yourself

So we’re asking…have you ever SYNCROed oneself?  Will you be SYNCROing others soon?  Do you have future plans to SYNCRO with your clients?  I’ve been SYNCROing a lot lately. I love it. So do my clients. That’s why I think we should all SYNCRO together. Let’s SYNCRO soon.

The Canary has landed. By that. We mean a really useful Broker report.

Broker reports are broken. See what I did there?  Brrrroooooke – r- n.

As a broker have you ever wondered what to do with your website analytic reports at the end of the month?  You know the one. It tells you how much traffic came to your website, how much of that traffic was robots, where in the world that robot traffic originated and what pages were the robots really enjoying the most?  Some companies have even made some nice accompanying graphics and charts for those stats, you know,  to make them more user friendly. Wheeeeee charts.

So what do you do with that report after you’ve looked at it?  That’s what I thought. Nothing. Because there’s literally not much you can do.  And I won’t say the cat litter box thing that everyone always says here. So, sure they say you can change the content out on your pages and add some more call to action graphics. Oh. And they also say you should blog. Like, blog a lot! All that will definitely help. But what does it help?  Go ahead, say it out loud. Nothing.

Well, sure it helps you get more traffic, but how does it help you add more value to your agents careers? How does traffic give you real insights into what actual consumers want from a listing page, profile or communication?

Remember “that” guy that won the race in Grade 1. Every. single. damn. race. What’s he doing now?  That’s what I thought – who cares. He doesn’t matter either and what we’re kind of saying to you is; you got us, neither do your website statistics as they relate to fervently awaiting monthly traffic reports to see if you’re finally number one for “real estate brokerage that sells houses in X-land”. You have other ways to check this, just in case you eagerly await your stats each month to see which position you’re in. You could Google it yourself. Any time really – day or night.

So what does count? Well, obviously that’s why I’m here. I want to sell you the next shiny thing you didn’t know you needed. A neeeewwwww kind of stat tracker. The SYNCRO Canary Stat Tracker for Brokers. Sounds like a mouthful, but unless the cat’s got your tongue, this means that Canary is going to give you some singingly, sweet stats, and these…these little gems will be the A-ha! kind of stats you’ve been missing. They’re going to make you a broker-super star.  Why?

Because Canary will give you results.  Results that will help your agents – become better agents.

We’re all about giving you real time, real valuable information; like what listing received the most chats and what can we do (aside from building an exact replica of the home getting the most action) to make other listings look like this one to encourage more chats?  Maybe hire the same photographer for all your agents would be a start. Or maybe the listing description needed a longer, more descriptive copywriter. Too many photos? Bad agent mug shot?

canaryThere are plenty of stats to sink your teeth into surrounding this stat alone, and there are yet dozens of stats just like these to keep you more efficient and more productive as a real estate Broker.  Like who was the least chattiest agent. What was different about their profile? Is it simply listing volume or can you make adjustments to a more streamlined profile?  Was it something the agent said in his/her messaging that lead to more cancelled chats? Because oh yeah. We do that too. You can view all the chat history that came in each month. This will help you to spot check your valuable agents to ensure that they don’t need any coaching on chat to text etiquette. Coaching they might even get from another Broker looking to poach the hard work and training you’ve already invested, for false promises to greener pastures.

So, sure. You can keep on, keeping on with those boring and kind of useless website traffic stats, or, you can sing like a Canary and get stats on things that really matter for your brokerage.

For a full description of what other stats are provided and how to get them working for you for less than a cup of coffee per agent per month, please SYNCRO us now to arrange a demo.

How to Integrate SYNCRO :: A Walk in the Park :: Part 3

Part 3 in our integration point series.

How to integrate SYNCRO into a brokerage or corporate level website using Powerlinks.

We’ve talked about Powerlinks a little bit here and there, but these beauties really put the power into your online interactions.

Powerlinks can change a simple link, form, button or advertisement into an instant communication and lead conversion machine.

When a user clicks on a call to action with a Powerlink embedded behind it, they won’t just get an email pop up or a website contact form to fill out where they’ll have to wait hours for someone to take notice and respond. Instead they’ll be presented with a chat dialogue box where they can instantly engage with you in real time and get real answers from the only person who knows it like it is…you!  Take a look at how we made a typical button that would normally send you over to a contact form instantly interactive below:

powerlinks-disengaged powerlinks-engaged

Why make your clients, who are craving instant answers, wait. With Powerlinks you don’t have to.

We can call up the chat window from any graphic, link, or form within your website. That lead will be sent to you at the precise moment in time that it’s hot. They don’t come fresher than Powerlinks leads.

If you’re interested in Powerlinks for your website, you’ll need to schedule some time with us to set them up for you. Again, our set up is free of charge and you are only ever charged when your legitimate lead comes through. It’s win for you. Win for your clients and win for technology that makes your website more human.

That concludes our Real Estate installation points. Let us know if we’ve missed something or you have other ideas to improve. We’re always listening!

Did you miss Part 1? Or Part 2?

 

SYNCRO – Heading Back to San Francisco Already?

I guess we left our hearts in San Francisco.

We’ll soon be hitting the road back to the lovely City to attend Inman Connect as an exhibitor on start-up alley.  It seems we just unpacked after attending as a finalist and fan favorite in the amazingly orchestrated RealogyFWD15 Innovation event, but no complaints on our end!

We attended our first Inman Connect in New York City back in January of this year where we braved the storm of the century and introduced SYNCRO to the cold weather and throngs of brokers, technology enthusiasts and real estate agents.

We’re excited to be exhibiting at Inman again.  They have a reputation of having a high quality crowd of exhibitors, attendees and presenters alike and that was very apparent at the NYC event.

If you’re looking to connect with us while we’re in town please come and see us over on Start Up Alley at table S30.  We’d love to demo our product for you and talk about all the value SYNCRO website chat to text can provide for your real estate brokerage.